Hi Forties!

If you’re a woman over 40 who has ever paused mid thought and wondered, “Is this what this stage of life is supposed to feel like?” then let me just say this upfront: you are not alone, and you are exactly where you’re meant to be.

Hi Forties was created for women navigating the beautifully complicated, sometimes confusing, often empowering season of life that begins somewhere around 40 and continues unfolding from there. It’s for women who are wiser than they were in their 20s, braver than they were in their 30s, and still very much figuring things out.

Because despite what society might suggest, life does not slow down or shrink at 40. If anything, it expands.

Why Hi Forties Exists

There’s a strange silence that can happen when women reach midlife.

So much attention is placed on youth on becoming, building, and proving yourself that once you hit your 40s, it can feel like the world assumes you’ve “arrived” and no longer need guidance, inspiration, or space to grow. But the truth is, many of us feel like we’re standing at a crossroads.

Hi Forties exists because women deserve a space that acknowledges all of that without judgment, pressure, or unrealistic expectations. This blog is not about chasing youth or “fixing” yourself. It’s about embracing where you are while still allowing yourself to evolve.